The Institute for Luxury Home Marketing’s training gives real estate professionals the knowledge, skills and resources to effectively serve upper-end clients.
Wilmington, North Carolina | February 2020 — Laura Betz and Sarah Kober with RE/MAX Essential recently completed Luxury Home Marketing training offered by The Institute for Luxury Home Marketing, the premier independent authority in training and designation for real estate agents working in the luxury residential market. Real estate professionals who complete this training build the knowledge, skills, and expertise required to support the unique needs of buyers and sellers of high-end properties. The designation is based on training and prior sales.
The completion of this training also provides Laura and Sarah membership into The Institute, which connects her to exclusive resources and benefits she can use to market luxury residential listings and find qualified buyers for high-end property in the Wilmington, Hampstead and Wrightsville Beach markets.
“Institute members represent the most qualified and skilled luxury real estate professionals in their respective markets,” said Diane Hartley, general manager of The Institute. “They understand the unique needs of high net worth individuals when it comes to listing and selling luxury estates and have access to extensive network of successful luxury agents made possible by The Institute.“
Laura has been a top-producing agent since entering into real estate in 2004. She is a focused listener, trusted advisor, and fierce advocate for her clients. She is often praised by her colleagues and clients for her dedication to achieve maximum results, her trustworthiness, and her problem-solving diligence. She holds the Accredited Buyer’s Representative designation, the At Home with Diversity designation, and was inducted into the prestigious RE/MAX Hall of Fame in 2016.
“I am thrilled to obtain this designation to better provide our clients with a higher level of service and expertise. My greatest professional achievement is having repeat business from my clients, and this additional training and networking affords me the opportunity to better serve clients in this specific market.”
Sarah has been working in real estate since 2013 and specializes in residential sales, custom built homes and beach properties. She also holds an Accredited Buyer’s Agent Designation, is a Zillow 5 Star Agent, a Miracle Agent for Children’s Miracle Network and is a member of the 2020 Cape Fear Realtors Association Leadership Academy.
“This training provided me with new insight about serving this niche group, introduced me to additional marketing techniques, and provided valuable networking contacts with other agents who specialize in luxury home sales,” said Sarah.